The Department of Tourism (DOT) Region X, in partnership with the Provincial Government of Lanao del Norte through the Provincial Tourism Office, conducted a seminar-workshop on ‘The Filipino Brand of Service’ on November 23, 2021, at the Jurassic Eco Park, Maranding, Lala with Potential Local Mountain Guides as participants.
 
These 30 local guides are from the minicipalities of Kolambugan, Tubod-Magsaysay, Kapatagan, Nunungan, Sapad and SND. The activity aims to promote excellent service in all local mountaineering guides in the province.
 
The Filipino Brand of Service is envisioned to represent everything good and positive about Filipino hospitality that all tourism stakeholders can use in dealing with domestic and international tourists, highlighting the seven (7) Filipino’s core values and the commendable service attitude (malikhain, makatao, makakalikasan, makabansa, masayahin, may bayanihan, and may pag-asa) and how these can be applied amidst coping with the COVID-19 crisis.
 
“Mountaineering is an emerging hobby among LDN residents, especially during this pandemic. Thus, it is important that we train our mountain guides so they may be aware of the ethical standards when handling tourists,” Alerma Grace Montañez, Provincial Tourism Officer, said.
 
The DOT and PTO invited resource speakers to facilitate the four training sessions on “The Filipino Brand of Service Excellence”, which is defined as consistently meeting and exceeding the needs of the guests or customers and providing them with memorable experiences; “Understanding and Engaging Guests”, which is anticipating and providing the needs of the various stakeholder groups, “Delivering Service Excellence”, which will provide techniques to assist and satisfy the requests of guests, and “Service Recovery”, which is responding courteously to complaints and resolving guest concerns.
 
“As mountaineering guides, we are happy to be part of this training. We want not only for the tourists to appreciate our majestic mountains, but also the people of our province,” one of the participants said. PIO-LDN